a b o u t
|
Credo
I am (^.^)
|
 |
t w e n t y (2) t o o ® is the all new "fashion fun" concept and the celebration of a personal style, mixing street fun ironic details and classical tailoring, in order to create an impeccably cut and sewn piece, and more to that
... a true collector’s piece to cherish for a long time.
Valuing the traditional savoir-faire and very much inspired both by urban jungles and Romanian peasant lifestyle, t w e n t y (2) t o o ® does not intend to change the world, but to change the way to approach it, with fun and a hint of irony.
t w e n t y (2) t o o ® because 22 is also the most exciting age. it is when one usually graduates and has to take a more precise direction in life: find a job, get a place of his own…it’s the age of most uncertainty, and hesitation, but also the age of much exciting discoveries and experimentation- the best age of growing up.
The idea of growing up also gives a global frame for all the collections. Each collection is imagined as a new puzzle piece in the adventure of “growing up” of an imaginary boy. They have concepts of their own but also each collection must correspond to a new phase in the transformation process that occurs when you grow up. Starting from childhood [Autumn Winter 2010].
There won't be large collections, from which one can hardly extract Excellence, but a limited number of items, thoroughly studied and developed as for them to transcend the trends, and become classics.
t w e n t y (2) t o o ® because we create for the people who wish to remain young, who have a good sense of humour and who assume a personal style that is maybe risky but always fresh and young.
Jan. 2010 : Paris Men’s Autumn Winter 2010 / off “calendrier” presentation and showroom
Feb. 2010 : Bucharest Men’s AW 2010 presentation / presentation and official launch of the brand in Romania
Jun. 2010 : Romanian Fashion Week *Irina Marinescu + t w e n t y (2) t o o : Women’s A / W 2010 fashion show
Jul. 2010 : Paris Men’s Spring Summer 2011 / Showroom ANOTHERSHOWROOM, 76 rue Quincampoix 75004
Feb. 2011 : Bucharest Men’s AW 2011 show at Iqonique Class Studio
Jul. 2011 : Berlin Fashion Week Spring Summer 2012 Show and showroom with Designer Scouts @ Achteinhalb
Jul. 2011 : Spring Summer 2012 show and showroom at NEXT & CUTTING EDGE Modefabriek Amsterdam [NL] |
 |
The heart and soul of t w e n t y (2) t o o ® is yours truly, Mihai Dan ZARUG [age 30, Romanian],or better yet MeeMO / an alter ego created from my need to play, to reinvent, to have fun trying to reach adulthood yet not quite completely.
Although I don’t enjoy very much talking about myself I think I owe you some information in order to get to know my work better.
Professionally, I can say that my life is parted in two, between my passion and curiosity for the process of artisanal creation and the desire to perpetuate a “savoir faire” that is probably bound to be forgotten in the near future and replaced by “fast global everything”. These two needs led me to take quite a different path from the one initially cut for me.
Ever since I can remember I have been fascinated by how clothes were being made, and I used to spend hours in my mother’s factory as a child looking at the people who transformed by hand a piece of cloth into a garment. Yet I didn’t feel I was ready to start on my own.
I therefore decided to follow my instinct and moved to Paris in 2007, where I graduated the ESG MBA Luxury Marketing Management in 2008, because I desperately needed to acquire some tools of the business that I would later on ignore and still do only and exactly how I felt like I should do (o.0)2.
After an internship with the press office TOTEM in Paris, where I had my first hand contact with some of the designers I admire the most [Bernhard Wilhelm, Walter Van Beirendonck, Raf Simons] ,I took on one of the most amazing jobs as Directeur de Studio for Alain Gossuin Paris based studio. Sadly this episode had to end in order for my dream to come true.
“Mihai is one of those students you don’t forget. Reactive, passionate, and a fine provocateur. His passion for the Luxury is not a parenthesis but a true vocation. ” - Isabelle Vergely, MBA ESG Paris Academic Coordinator
“Mihai is a fine connoisseur of fashion and men’s in particular.
He has an acute sense of the details that transform a piece of clothing into a luxury object.His creativity can be without limit, and his research in terms of fabrics and accessorizing astonished me. This jovial boy is also able to motivate a creation studio thanks to his good humour.
Mihai has invested a lot of him self in our structure. His mark is still impregnated in our house’s walls…
Today he decided to launch on his own, which he always wanted to do.
The Gossuin house and I both trust his abilities and we wish him all the best for the years to come.” - Alain Gossuin
Many thanks to many friends. For all of their help and support & inspiration. For their time and effort. For being there and being a friend when I needed one. Anita Maria Ran Vlad [the 2+2 gorgeous non models] LingJun [photography] Emilie [lights] Carla[for her incredible talent & passion for object design] Gina MSI Iri Eileen Bogdanii R MMM Lucia Judith Antonio Andrei Valentina Deo & Iulia Margie Jojo Mihaela Alex Tetsuro Stephane Gabi Cristi & many more I forgot to mention but who are in my heart (^ .^)
Don't be a stranger yourself. Follow me on FACEBOOK
|